PLUS ETHICS

A coherent identity for a brand with an ethical commitment

How we built the corporate image, website and digital presence of Plus Ethics: a consultancy specialised in integrity and social innovation

Branding that communicates trust, rigour and ethics

At Símbolo IC, we set out to transform the values of Plus Ethics into a professional, solid and easily recognisable visual identity.

Beyond the visual aspect, we worked on every element with a strategic approach to position the brand as a benchmark in applied research, business ethics and institutional consultancy.

A sober and flexible logo, designed to grow

We created a typographic logo that reflects transparency, seriousness and professionalism. We chose a modern, easy-to-read typeface with humanist details that allow the brand to work well in academic, business and digital contexts, without losing its essence.

The result is a versatile, easily identifiable logo that fits the services offered by Plus Ethics.

Colours that inspire integrity and modernity

The palette we chose combines deep blue tones with warm accents, conveying a balance between trust, innovation and closeness.

This combination reinforces the brand’s values: ethical consultancy, social impact and scientific rigour.

A website that breathes clarity, structure and purpose

The Plus Ethics website was designed to communicate the variety and complexity of its areas of work.

We opted for an intuitive structure and a clean, professional design. We focused on making it accessible and easy to understand, avoiding unnecessary technical language without sacrificing conceptual depth.

A coherent and aligned digital presence

The work included adapting the new identity to social media, creating visual templates for LinkedIn, as well as key images for news, press releases and project promotion.

The aim was for Plus Ethics to have a consistent digital image that would allow it to communicate its progress and collaborations in a professional, attractive way, aligned with its mission.

A brand designed for the long term

The work carried out for Plus Ethics seeks not only to improve its image, but also to strengthen its role in today’s social, economic and technological transformation.

Creating a visual identity for organisations like this requires sensitivity, clarity and strategy. At Símbolo IC, we work to ensure that every brand becomes a purposeful communication tool.

Does your organisation work with social impact and need an image that reflects it?

We can help you build it. From your logo to your digital presence, we design brands that communicate from purpose and grow with coherence.

Contact us.