Content Marketing
Digital Analytics
Managing a brand’s digital presence involves much more than publishing content. It requires understanding its audience, defining which channels can provide value, continuously analysing user behaviour and adjusting the strategy according to the results.
For La Señora Borde, we developed a comprehensive digital marketing strategy that combined social media management, blog content creation, Google Ads campaigns and monthly monitoring of the main KPIs.
The goal was to build a coherent and active digital presence, increase the brand’s visibility and turn every communication action into an opportunity to better understand what was working and where new growth opportunities existed.
We managed La Señora Borde’s presence on Instagram, Facebook and TikTok, adapting the content strategy to the specific characteristics of each platform.
The planning started from a shared editorial line, but each channel required its own language, format and rhythm. Instagram allowed us to focus especially on visual identity and the relationship with the community; Facebook broadened the reach of content and useful information; and TikTok opened the door to more dynamic, immediate and audiovisual communication.
The work included content planning, idea development, copywriting, format adaptation and results monitoring.
Consistency across the different platforms made it possible to build a recognisable presence without simply replicating the same content on every channel.
The blog was part of the strategy as an owned channel for developing more in-depth content.
We worked on articles linked to the interests and needs of La Señora Borde’s audience, taking care of both the editorial approach and the structure for search engines.
The aim was for each post to serve several purposes: provide useful information, reinforce the brand’s personality, generate new entry points to the website and later feed into other communication channels.
In this way, blog content was integrated into a broader strategy and could also become material for social media and other digital actions.
The organic strategy was complemented with Google Ads campaigns aimed at increasing La Señora Borde’s visibility among users who were already searching for topics related to its activity.
We worked on keyword selection, campaign structure, ad copy and ongoing optimisation.
Digital advertising allowed us to work with an important advantage: obtaining direct information about which terms generated interest, which ads achieved better responses and which opportunities could be used to keep refining the strategy.
In this way, Google Ads worked both as an acquisition channel and as a source of insight into audience behaviour.
One of the pillars of the project was monthly KPI monitoring.
Each month, we analysed the evolution of the actions carried out to understand their performance and detect opportunities for improvement.
We reviewed social media metrics, content performance, website traffic and advertising campaign results. This analysis made it possible to identify which formats were best received, which content generated the most interest, how campaigns were evolving and which decisions should be made for the following period.
The digital strategy therefore became a process of continuous improvement based on data, learning and optimisation.
The value of the project lay especially in the coordination between the different channels.
Social media helped generate visibility and community. The blog provided depth and owned content. Google Ads made it possible to capture active demand. Analytics helped us understand what was working and guide the next decisions.
This joined-up approach allowed us to work on La Señora Borde’s communication from a more strategic perspective, preventing each action from operating in isolation.
The work developed for La Señora Borde reflects the way we understand digital marketing at Símbolo IC: combining creativity, strategy and measurement.
Managing a brand in the digital environment requires constant observation, testing, measurement and evolution. That is why every post, article and campaign formed part of a system designed to learn from data and progressively improve results.
At Símbolo IC, we design digital marketing strategies tailored to each project, combining social media, content, online advertising and results analysis.
Tell us what you want to achieve and we will build a strategy with you based on creativity, consistency and data.
