At Símbolo Ingenio Creativo, we had the great honor of creating and assisting in the dissemination of the “Open Your Eyes” spot for ASEPAL through a digital communication plan.

The Association of Personal Protective Equipment Companies (ASEPAL) is the most prominent representative entity in the personal protective equipment (PPE) sector in Spain, with over 100 member companies. It includes leading companies in the design, manufacturing, and commercialization of certified workplace protection products.

This was a fascinating project as it posed a significant challenge. The key was to deliver a clear and concise message, using a visual and emotional language that resonated with the audience.

“OPEN YOUR EYES” is a moving advertisement that will make you reflect on the importance of workplace safety.