ALERIS FACILITY SERVICES

Aleris Facility Services, a renowned company in the European industrial maintenance sector, required a corporate image that reflected its solid trajectory and commitment to excellence.

In response to this need, Símbolo Ingenio Creativo undertook a comprehensive redesign project of the brand’s visual identity.

A logo that projects solidity and strength The resulting logo is a true reflection of Aleris’ core values. Its design, characterized by clean lines and solid shapes, conveys a sense of stability and trust. The choice of a clear and legible typeface reinforces the company’s image of professionalism and experience. This single version of the logo, designed to adapt to any medium, guarantees a coherent and unified corporate image across all communications.

A concise and attractive corporate dossier To effectively and concisely present Aleris’ value proposition, a corporate dossier was designed that combines striking visual elements with relevant information about the company, its services, and its clients. This document, conceived as a marketing and sales tool, allows Aleris to highlight its market position and build trust with potential clients.

A solid and strategic digital presence Aleris’ digital presence has been strengthened through the development of a modern corporate website optimized for SEO. The website’s simple and intuitive structure facilitates navigation and allows users to quickly find the information they need. Additionally, a social media marketing strategy has been implemented, with a particular focus on LinkedIn, Facebook, and Instagram, to increase brand visibility and generate engagement with customers.

Results:

• Renewed corporate image: Aleris now has a solid and coherent visual image that reflects its leadership position in the sector.
• Increased brand recognition: The new logo and corporate materials have contributed to increasing brand recognition for Aleris among its customers and potential clients.
• Improved communication: The corporate dossier and website facilitate communication of Aleris’ services and values, strengthening the relationship with customers.
• Greater digital presence: The social media marketing strategy has allowed Aleris to expand its reach and connect with a wider audience.