Web design
Copywriting
Content architecture
When a brand has been part of a city for decades, its website needs to be able to bring that entire journey into the digital environment while also responding to the needs of today’s families and students.
For The English School Alicante, we worked on the complete redesign of its website, covering both the design and the structure and content.
The goal was to create a clearer, more up-to-date and easy-to-navigate website, capable of highlighting a story that began in 1972, explaining its methodology and helping each user quickly find the course or service they need.
The English School has been part of English language education in Alicante for more than five decades. Its proposal combines preparation for the different Cambridge levels, small groups, native teachers and personalised student support.
One of the main challenges of the project was to ensure that all this experience had the right prominence within the new website.
We worked on the communication to highlight those elements that help families and students make a decision: the academy’s track record, its methodology, the support provided throughout the learning process and its results in official exams.
In this way, the experience built up over the years also becomes a tool for generating trust from the very first contact with the brand.
The design needed to support one particularly important characteristic of The English School: combining experience and professionalism with a close, welcoming learning environment.
We created a visual, organised and accessible website, where the information could breathe and the images helped to show the atmosphere of the academy and the experience of its students.
The hierarchy of headings, content and calls to action makes the page easy to browse and helps users quickly find essential information such as available courses, certifications, enrolment and contact options.
The result is a more current digital presence, ready to accompany users from their first search through to requesting information.
In addition to the design, we worked on the texts for the new website.
The content was approached from the user’s perspective: which course they need, what level corresponds to them, how classes are taught, which certifications they can prepare for and what makes The English School different from other options.
The communication highlights aspects such as small groups, personalised support, a close learning environment and preparation for the different Cambridge levels.
In this way, the texts help explain the academy’s educational proposal and accompany the user throughout the decision-making process.
The website also needed to fulfil a clear commercial function: making it easy for an interested person to take the next step.
For this reason, we worked on the calls to action and contact points so that requesting information, taking a level test or enquiring about a place would be simple.
Enrolment and contact are present throughout the navigation journey, reducing the distance between discovering the academy and starting a conversation with its team.
The The English School Alicante project consisted of transforming a long educational trajectory into a clear, current and user-oriented digital experience.
Design, architecture and copywriting work together to explain the training offer, convey trust and help each person find the right path according to their age, level or goal.
At Símbolo IC, we understand web design as an opportunity to organise what a brand needs to communicate and turn it into an experience capable of accompanying the user.
We create websites where design and content are developed together to better explain what you do, make navigation easier and reinforce the value of your brand.
Tell us about your project and we will build a website capable of turning your experience into a clear, attractive and easy-to-find proposal.
