Web Design
Copywriting
Digital Communication
The Spanish guitar forms part of a cultural heritage that connects music, tradition, education and emotion. Bringing this whole universe into a website required creating a space capable of explaining the purpose of the Fundación Alhambra Guitarras while also showing the breadth of the projects it develops.
At Símbolo IC, we worked on the complete redesign of the Fundación Alhambra Guitarras website, covering both the visual design and the structure and content.
The goal was to create a website capable of conveying the cultural and institutional character of the Foundation, facilitating access to information and turning the website into a meeting point for musicians, students, institutions, collaborators and all those connected to the world of the Spanish guitar.
Created in 2022 and backed by the experience of Guitarras Alhambra, the Foundation works to protect, promote and disseminate the Spanish guitar as a living cultural heritage.
Its activity brings together different dimensions that needed to coexist within the same website: music and culture, education and social action, along with projects, recognitions and collaborations that help project the Spanish guitar both within and beyond our borders.
One of our main challenges was to organise this wealth of content so that users could quickly understand who is behind the Foundation, what its purpose is and how it carries out its work.
Before designing each page, we worked on the organisation of the content.
A cultural institution generates very diverse information: projects, educational programmes, social initiatives, awards, competitions, news, activities, multimedia resources and opportunities for collaboration.
The new architecture needed to allow all this content to coexist in an organised way and enable visitors to explore the Foundation from different entry points.
That is why we structured the navigation around key areas such as Who we are, What we do, Excellence, Collaborate, Agenda, Multimedia and News, creating a clear hierarchy and making information easier to access.
The design needed to convey the character of the Foundation without competing with the true protagonist: the guitar.
We developed a visual proposal in which photography, typography, space and content build an experience connected to the world of music, culture and artistic creation.
Imagery plays an important role throughout the navigation, helping to showcase performers, activities, projects and moments related to the Foundation.
The result is a visual and contemporary website that presents an institution with a cultural and international vocation while maintaining clear and accessible navigation.
In addition to the design, we developed the website content.
The work involved translating the Foundation’s activity into language capable of communicating both its institutional dimension and the emotional component that surrounds the Spanish guitar.
We worked on the texts to explain its origin, mission, areas of activity, projects and ways to collaborate, ensuring that each page helped visitors understand the meaning behind the initiatives developed by the organisation.
The communication needed to reflect knowledge and experience, but also a passion for music and a desire to bring this heritage closer to new generations and audiences.
The work carried out for the Fundación Alhambra Guitarras is based on a simple idea: an institutional website can also convey emotion.
Content architecture, design and copywriting work together to create a space that helps people understand the scope of the Foundation and highlights its commitment to the Spanish guitar.
At Símbolo IC, we transform an organisation’s information, projects and values into digital experiences capable of communicating with clarity and personality.
We design websites where strategy, structure, design and content work in the same direction.
Tell us about your project and we will build a website that helps make it visible, understandable and memorable.
