Graphic Design
When we received the brief to design the corporate identity for the 3rd Minifundio Congress, we knew we were facing an exciting challenge. Held in the town of Muro d’Alcoi, this event revolved around a key issue: the future of the rural business ecosystem. Its slogan, From Fear to Hope, reflected the feelings of small producers striving to keep their trade alive in an increasingly globalised world.
Our goal was to convey the essence of the congress through graphic design. We wanted to capture not only the sector’s concerns, but also its aspirations and the need to evolve without losing its roots.
We chose an aesthetic that evoked nature, tradition and innovation, the three fundamental pillars of the congress. The colour palette was based on green and brown tones, reflecting rural landscapes and the connection to the land. We also incorporated visual elements such as maps and silhouettes of people working together, symbolising community and collaboration.
To reflect the slogan From Fear to Hope, we selected a typeface that combined solidity and evolution. We wanted it to convey reassurance, while also expressing a positive shift towards the future. The result was a harmonious visual composition in which the tradition of smallholding and the innovation of the sector were woven together in a balanced way.
The visual identity of the 3rd Minifundio Congress not only met the objectives set, but also succeeded in connecting with the audience. Every graphic piece communicated the message of the event, creating an emotional impact and reinforcing the idea that the future of smallholding lies in sustainable evolution and community-based work.
This project reminded us that graphic design is not only about aesthetics, but also a powerful tool for telling stories and giving a voice to those seeking a better future for their sector.
